Summer school in creativity management

The Mosaic-HEC Montréal team, in collaboration with the University of Barcelona, presented the 15th edition of the Montréal-Barcelona Summer School from June 21 to July 8, 2023.

The Summer School set an international benchmark in the fields of management, creativity and innovation. Two Chairholders took part: Guillaume Blum, holder of the Discoverability Axis, and Laureline Chiapello, holder of the Digital Creativity Axis. As part of the event in Montreal, G. Blum presented a paper on the transformation of the music industry in Quebec, and L. Chiapello spoke at Ubisoft Montreal to highlight the new NAD School campus in Sherbrooke, and then gave a presentation in Barcelona on the importance of renegotiating objectives and not hesitating to reframe problems during the design process.