What Is Creative Economy?

Before giving it a definition, we wanted to ask the question to people we met during the various events organized by CREAT’s Arts and Health Axis—without preparation and without ready-made speeches.

Our aim? To spark spontaneous reactions from people of all backgrounds to this term, which some people aren’t familiar with.

The result: answers filled with intuition, humor, and curiosity.

Each person projects their own idea of creation, innovation, and the relationship between culture and the economy. Because ultimately, the creative economy is, first and foremost, a matter of perception and imagination before it becomes a sector or a strategy.

Watch the video