Discoverability

Axis Description

Discoverability is the characteristic that contributes to finding or accessing on-line content, particularly cultural content. It contributes to ensuring the existence of conditions that enable creation and its dissemination, thus helping to stimulate the creative economy. By analyzing the organizational, economic, social and cultural dynamics linked to discoverability, from different perspectives, the research carried out in this area aims to promote innovation, develop critical thinking, strengthen cultural vitality and enhance meaningful collective practices, particularly in Quebec.

The main objective of this axis is to contribute to understanding the dynamics surrounding discoverability, disseminate knowledge on the subject and propose research-based modes of action. All of this research conducted at the individual, collective and societal levels, concerning culture and, more broadly, “products” from the creative economy and ideas that enhance user well-being, particularly – but not exclusively – on digital platforms.

Head
Guillaume BLUM (Ph.D.)

Members

1 Practice Environments

X CLOSE

Sylvain Martet is Scientific Director at Artenso, an innovation and applied research centre specializing in art and social engagement. He contributes to all of the centre’s research activities, supporting the expansion of existing areas of expertise while also taking part in the development of projects and partnerships.

For nearly fifteen years, he has been involved in numerous research projects focusing on cultural mediation practices, the impact of digital technologies on cultural professions, cultural participation, and the circulation of music—particularly in digital contexts. He holds a PhD in sociology from Université du Québec à Montréal (UQAM) and is a co-researcher with the Observatory of Cultural Mediation (OMEC), the Partnership Study for Music Mediation (EPMM), and the Interuniversity Research Group on Research-Creation in Music and Society (RCMS).

LinkedIn

Grants

FRQSC

Chaire IANF de recherche du Québec sur l’intelligence artificielle et le numérique francophones

Role : Co-researcher (Principal researchers : Jonathan Roberge and Destiny Tchéhouali)
Value : 1 496 460 $
Duration : 2024-2029

Attirer et retenir les talents en région pour favoriser l’entrepreneuriat innovant au Québec

PERSÉIS
Role: Collaborator (Principal researcher: Julie Bérubé, Université du Québec en Outaouais).
Value: $380,627.
Duration: 2023-2024 to 2025-2026 (3 years).

Noûs – l’intelligence collective au service de la pensée critique pour contrer la désinformation

Programme de recherche sur la désinformation au Québec
Role: Co-researcher (Principal researcher: Alexandre Coutant, Université du Québec à Montréal).
Value: $150,000.
Duration: 2023 to 2024.

Chaire de recherche en économie créative et mieux-être (CREAT)

Role: Head of Discoverability Axis.
Value: $4,000,000 ($1,000,000/axis).
Duration: 2022-2023 to 2027-2028 (5 years).

Réseau de recherche en économie sociale et solidaire

Role: Co-researcher (Principal researcher: C.-A. Guillotte (U de Sherbrooke), V. Michaud (UQAM), L. Audebrand (U Laval) and M.- L. Dioh (UQO).
Value: $4,000,000.
Duration: 2023 to 2028. (5 years)

La Musique québécoise : une histoire sociale, politique et technologique (1960’s à nos jours)

FRQSC – Dialogue
Role: Co-principal researcher (Principal researcher: Romuald Jamet, INRS).
Value: $39,611.
Duration: 2021 to 2024. (3 years)

SSHRC (Social Sciences and Humanities Research Council)

Colloque Au-delà de l’innovation sociale : le design social

CONNECTION Grant
Role: Co-researcher (Principal researcher: Valérie Yobé, UQO).
Value: $25,000.
Duration: 2025-2026

Développement d’une boîte à outils de design fiction dans le secteur de la communication scientifique

Engagement partenarial with Impakt Scientifik.
Role: Principal researcher.
Value: $39,000.
Duration: 2022-2024. (3 years)

L’écosystème musical québécois comme cycle de désintermédiation au prisme du streaming et de la crise sanitaire COVID-19. Une approche par la sociologie et le design

Développement Savoir.
Role: Principal co-researcher (Principal researcher: Romuald Jamet, INRS).
Value: $72,544.
Duration: 2021 to 2024. (3 years)

OTHERS

Analyse et synthèse des résultats de l’appel à manifestation d’intérêt sur les pratiques émergentes en design (contrat de recherche)

Bureau du design – Ville de Montréal with le groupe design et société and the CREAT Chair

Role: Co-researcher (Principal researcher: Philippe Gauthier, Université de Montréal).
Value: $14,050.
Duration: 2024

Recommandations algorithmiques et découvrabilité des contenus francophones sur les plateformes musicales.

MCCQ+MCF – Appel de projets pour la découvrabilité des contenus culturels francophones

Role: Co-researcher (Principal researcher: Romuald Jamet, INRS).
Value: $198,000.
Duration: 2023.

AUT (Others)

Discoverability Discoverability

Blum., G, Tchéhouali, D., Jamet, R., Roberge, J. et Siary, S. (2024). Pour une politique de la découvrabilité. Mémoire déposé dans le cadre des consultations publiques du ministère de la Culture et des Communications du Québec. Bibliothèque de l’Assemblée nationale du Québec. https://www.bibliotheque.assnat.qc.ca/DepotNumerique_v2/AffichageFichier.aspx?idf=312703

Book chapter

Discoverability Discoverability

Blum, G., et Coulombe-Morency, T. (2020). La recomposition des espaces de travail et l’impact sur l’innovation collective. Dans V. Lehmann et V. Colomb (dir.), L’innovation collective. Quand créer avec devient essentiel (p. 231-252). Presses de l’Université du Québec.

Discoverability Discoverability

Blum, G., et Jeannier, C. (2022). Les fausses promesses de la blockchain. Dans G. Dandurand, D. Letendre, F. Lussier-Lejeune et  M.-J. Meurs (dir.), Attentes et promesses technoscientifiques (p. 137-154). Presses de l’Université de Montréal.

CNA (Non-refereed communication)

Discoverability Discoverability

Blum, G. (2024, 6 décembre). La désintermédiation comme nouvelle utopie de l’ère numérique [Communication orale]. Colloque Imaginaires sociaux, IA et industries culturelles – pour une approche critique, empirique et transdisciplinaire. Berlin, Allemagne. http://cmb.hu-berlin.de/fr/agenda/evenement/soziale-imaginaere-kuenstliche-intelligenz-und-kulturindustrien-fuer-einen-kritischen-empirischen-und-transdisziplinaeren-ansatz

Discoverability Discoverability

Blum, G. et al. (2023, 2 novembre). Découvrabilité des contenus musicaux (enregistrements sonores et spectacles) francophones [panel]. ADISQ, Montréal.

Discoverability Discoverability

Blum, G. et Jamet, R. (2023, 31 août). Innovation, design et découvrabilité. Le cas de la transformation de l’industrie musicale [communication orale]. École d’été art, culture et santé, Montréal.

Discoverability Discoverability

Blum, G. et Jamet, R. (2023, 24 juin). Transformation of the Music Industry. Impact os streaming on the Quebec ecosystem. [communication orale]. Summer School on management of creativity in an innovation society, Montréal.

Discoverability Discoverability

Capron E., Blum G. et Simon L. (2023, 15 décembre). L’envers du décor, ou comment financer l’innovation dans les industries créatives. Étude de la carrière de Denis Villeneuve [communication orale]. Séminaire annuel de recherche 2023, MOSAIC. Montréal.

Discoverability Discoverability

Blum, G., Buridans, S., de Corbion, J. P. et Wolff. A. (2023, 12 octobre). Découvrabilité des contenus culturels : défis et possibilités pour la francophonie [panel]. 3e édition des Rendez-vous France-Québec sur la découvrabilité des contenus culturels francophones, Montréal. https://www.youtube.com/watch?v=wwGyhoRpp80&t=2158s

COF (Refereed communication)

Discoverability Discoverability

Jamet, R. et Blum, G. (2024, 17 juillet). From discoverability to social discovery : a crossed-method to understand this hiatus into musical consumption [communication orale]. European Association for the Study of Science and Technology (EASST) and the Society for Social Studies of Science (4S). Amsterdam, Pays-Bas. https://easst.net/conference/easst4s2024/easst4s2024-home/

Discoverability Discoverability

Coulombe-Morency, T., Gauthier, P. et Blum, G. (2023, 29 juin – 1 juillet). Of design excellence. A MacIntyrean inquiry into the practice of design. [communication orale]. 16th Annual Conference of the International Society for MacIntyrean Enquiry, University of Navarra, Pamplona, Espagne. https://www.macintyreanenquiry.org/2023-conference

Discoverability Discoverability

Blum, G. (2023, 31 août). Présentation de l’axe Découvrabilité – Chaire du FRQSC en économie créative [communication orale]. École d’été 2023 Art, culture et santé, Montréal. https://criugm.qc.ca/evenements/ecole-dete-2023-arts-culture-et-sante/

Conference Organization

Discoverability Discoverability

Coorganisation Colloque Industries culturelles, découvrabilité et IA : économie politique d’une transformation écosystémique en cours (5-7 mai 2025), ACFAS.

Discoverability Discoverability

Organisation Journée d’étude Approches critiques et sociales en design (24 mai 2023), École de design. https://www.design.ulaval.ca/agenda/seminaire-de-recherche-approches-critiques-et-sociales-en-design

Discoverability Discoverability

Coorganisation Colloque Cartographier, médier et favoriser l’activité créative au Québec pour le mieux-être citoyen (11-12 mai 2023), ACFAS.

Discoverability Discoverability

Organisation Demi-journée d’étude Penser le design à travers l’humain: besoins, matérialité, collaboration (14 juin 2023), École de design. https://www.design.ulaval.ca/[…]-materialite-collaboration

Discoverability Discoverability

Supervision Colloque étudiant Retour aux sources – à l’intersection du design d’expérience (31 mai-1er juin 2023), École de design.Organisation Journée d’étude Approches critiques et sociales en design (24 mai 2023), École de design. https://www.design.ulaval.ca/[…]et-sociales-en-design

Discoverability Discoverability

Coorganisation Colloque Au-delà de l’innovation sociale : le design social ? (23-24 octobre, 2025), ETS et (27-28 octobre, 2025) UQO.

LIV (Book)

Discoverability Discoverability

Blum, G., Coulombe-Morency, T. et Gauthier, P. (2023). Le design dans la démocratie. Éditions Design et société. https://doi.org/1866/31897

RAC (Peer-reviewed journal)

Discoverability Discoverability

Jamet, R., Blum, G., et Siary, S. (2025). Pour une (re)définition de la découvrabilité : enjeux, défis et nouvelles perspectives au prisme de la musique. Revue internationale des francophonies, 13. https://doi.org/10.35562/rif.1701

Discoverability Discoverability

Le Bœuf, J., Proulx, P., Vial, S., Blum, G., Catoir-Brisson, M.-J., Gentès, A., Saint-Pierre, M.-A., Saniecki, B. et Yobé, V. (2022). Éditorial. Sciences du Design,16, 6-8. https://doi.org/10.3917/sdd.016.0006

Discoverability Discoverability

Blum, G. et Guyard, R. (2025). Innover en facilitant l’appropriation critique des technologies par le design thinking : le cas de PRISME, laboratoire d’innovation numérique du Musée des beaux-arts de Montréal. Management International, 29(1), 4-15. https://doi.org/10.59876/a-561w-rsvv

RAP (Research report)

Discoverability Discoverability

Gagnon, C. et Blum, G. (2023). Répondez à l’appel! L’innovation par le design dans l’action publique. Synthèse du colloque tenu lors des Entretiens Jacques Cartier 2022. https://designmontreal.com/[…]-design-dans-laction-publique

Discoverability Discoverability

Blum, G., Jamet, R., Roberge, J., Coavoux, S., Lumeau, M. et Moreau, F. (2025). Recommandations algorithmiques et découverte des contenus francophones sur les plateformes de streaming musical. INRS – Centre Urbanisation Culture Société, Montréal. Avril 2025

RSC (revue sans comité de lecture)

Discoverability Discoverability

Capron, É., et Suire, R. (2024). From one place to another: Place attendance as resources for innovators. M@n@gement, 27(5), 1–18. https://management-aims.com/index.php/mgmt/article/view/9048/18435

Projects Discoverability

Discoverability Discoverability
4 April 2025

Algorithmic recommendations and discoverability of French-language content on music platforms

A groundbreaking study on how streaming platforms influence the visibility of French-language music. Between actual usage, algorithmic biases, and social dynamics, the project analyzes what makes content discoverable.
13 January 2026

Reflections on Social Design – A Podcast

Culture in the regions Culture in the regions
Discoverability Discoverability
7 January 2026

The Music Immigration Project in Images

Discoverability Discoverability
11 November 2025

International Symposium on Social Design

Culture in the regions Culture in the regions
Discoverability Discoverability
26 September 2025

Entrepreneurship Workshop for Designers

Discoverability Discoverability
24 September 2025

Publication: Redefining Discoverability

Discoverability Discoverability
1 May 2025

Submission of a memorandum to the CRTC

Discoverability Discoverability
14 April 2025

Design thinking as a lever for technological appropriation

Discoverability Discoverability
10 April 2025

SSHRC Connexion grant awarded for symposium on social design

Culture in the regions Culture in the regions
Discoverability Discoverability
4 April 2025

Algorithmic recommendations and music discoverability: New report available

Discoverability Discoverability
19 February 2025

CREAT Research Chair at the ACFAS

Arts and Health Arts and Health
Digital Creativity Digital Creativity
Culture in the regions Culture in the regions
Discoverability Discoverability
17 February 2025

Call for papers – Special Issue

Arts and Health Arts and Health
Digital Creativity Digital Creativity
Culture in the regions Culture in the regions
Discoverability Discoverability
12 December 2024

HOMAGE AWARD presented to Michel Vallée

Arts and Health Arts and Health
Digital Creativity Digital Creativity
Culture in the regions Culture in the regions
Discoverability Discoverability
18 October 2024

Conference webcast Registration

Arts and Health Arts and Health
Digital Creativity Digital Creativity
Culture in the regions Culture in the regions
Discoverability Discoverability
16 September 2024

EDIA directory of the CREAT Chair

Arts and Health Arts and Health
Digital Creativity Digital Creativity
Culture in the regions Culture in the regions
Discoverability Discoverability
10 September 2024

Tribute Awards

Arts and Health Arts and Health
Digital Creativity Digital Creativity
Culture in the regions Culture in the regions
Discoverability Discoverability
9 September 2024

EMQ Summer School on Cultural Discoverability

Discoverability Discoverability
16 August 2024

Submission of a joint brief

Discoverability Discoverability
2 April 2024

Summer School: Discoverability and the Quebec music ecosystem (EMQ)

Discoverability Discoverability
15 March 2024

Design Sciences | (SDD 20)

Discoverability Discoverability
15 February 2024

XVIIth conference de L’AGeCSO

Culture in the regions Culture in the regions
Arts and Health Arts and Health
Digital Creativity Digital Creativity
Discoverability Discoverability
20260521 – 22 May 2026
[ Sur inscription ]
Montréal
Culture in the regions Culture in the regions
Arts and Health Arts and Health
Digital Creativity Digital Creativity
Discoverability Discoverability

CREAT Conference, May 21-22, 2026

20251023 – 28 October 2025
Outaouais and Montreal
Culture in the regions Culture in the regions
Discoverability Discoverability

International Symposium on Social Design in Québec

20250507 – 7 May 2025
Montréal
Arts and Health Arts and Health
Culture in the regions Culture in the regions
Digital Creativity Digital Creativity
Discoverability Discoverability

Invitation to “Symphonie arctique — L’art et l’IA au service de l’écorésilience”

20250114 – 11 March 2025
[ Upon registration ]
Online
Arts and Health Arts and Health
Culture in the regions Culture in the regions
Digital Creativity Digital Creativity
Discoverability Discoverability

Series of lunchtime conferences

20241104 – 6 November 2024
[ Sur inscription ]
Outaouais
Culture in the regions Culture in the regions
Arts and Health Arts and Health
Digital Creativity Digital Creativity
Discoverability Discoverability

CREAT Conference, November 4–6, 2024

20240826 – 30 August 2024
[ Upon registration ]
Québec
Discoverability Discoverability

EMQ Summer School on Cultural Discoverability

20240418 – 18 April 2024
[ Free admission ]
Québec
Discoverability Discoverability

Study Day Design at the service of social innovation?

20231012 – 12 October 2023
Montréal
Discoverability Discoverability

Guillaume Blum, head of Discoverability Axis, takes part in the 3rd edition of the Rendez-vous France-Québec on the discoverability of French-language cultural content.

20230626 – 13 July 2023
Montréal, Barcelone
Digital Creativity Digital Creativity
Discoverability Discoverability

Summer school in creativity management

20230511 – 12 May 2023
Montréal
Arts and Health Arts and Health
Culture in the regions Culture in the regions
Digital Creativity Digital Creativity
Discoverability Discoverability

90th ACFAS Congress: Mapping, mediating and promoting creative activity in Quebec for the well-being of citizens

Latest Podcasts & Videos

Episode 1 – The CREAT Chairheaders

17 February 2026

This episode features four interviews with the headers of the Research Chair in Creative Economy and Well-Being (CREAT). Learn more about their backgrounds, areas of interest, and research.

Reflections on Social Design

13 January 2026

Produced in the wake of the symposium Beyond Social Innovation: Social Design?, this podcast extends the discussions by giving a voice to invited guests. It offers a broader perspective on reflections surrounding social design and its role in addressing contemporary social, cultural, and environmental challenges.

Enjoy listening!

Music & Immigration project

7 January 2026

The Discoverability Axis supported the production of an outreach video related to the project Music & Immigration, an online cultural mapping initiative highlighting the musical practices of professional immigrant artists in Quebec.

The project is led by two CREAT members: Caroline Marcoux Gendron (UQAM), collaborator of the Discoverability Axis, and Guillaume Blum (ÉTS), Head of the Axis. It is part of ongoing research on the visibility and accessibility of cultural content.