Axis Description
For this axis, the research in the creative economy recognizes the importance of cultural and geographic diversity in economic and social development. It explores the specific dynamics of creative industries in regions, highlighting local resources, cultural traditions and community initiatives. The axis focusses on the creative spirit of individuals who often have to deal with more limited resources. It also aims to strengthen regional cultural ecosystems, foster social inclusion and promote local talent at provincial, national and international levels.
Head
Julie Bérubé (Ph.D.)
3 Practice Environments
Mathieu Lagacé, Culture Lanaudière

Mathieu Lagacé has been working for nearly three decades in cultural, community, and artistic development in Québec. A recognized leader known for his vision, ability to bring stakeholders together, and strategic mindset, he has served since 2025 as Executive Director of Culture Lanaudière, where he oversees the organization’s strategic direction, government relations, and the promotion of the region’s cultural vitality. His work focuses on strengthening connections between artists, institutions, municipalities, and citizens, while also fostering cultural tourism and regional vitality.
Prior to joining Culture Lanaudière, he spent five years as Director of the Department of Culture and Recreation for the City of Notre-Dame-des-Prairies. There, he developed an ambitious cultural program, oversaw an exhibition centre and a performance venue, established artist residencies in the performing arts, and led major infrastructure projects. From 2008 to 2019, in L’Assomption, he managed the Culture and Community Division, notably coordinating the City’s 300th anniversary celebrations, mobilizing over 200 volunteers and supporting some fifty community-led projects.
Holder of a bachelor’s degree in Leisure Sciences from Concordia University, Mathieu Lagacé also has extensive experience in cultural mediation, event production, and governance. Passionate about history, contemporary art, and community development, he has long been involved in various regional and school-based organizations. His career reflects a sustained commitment to creating environments where culture serves as a key driver of social cohesion, identity, and sustainable development.
Johanne Munger, Église Sainte-Amélie Museum in Baie-Comeau

Passionate about education, skills development, and culture, I have devoted 33 years to supporting students, teachers, and administrators throughout their educational journeys. I hold a bachelor’s degree in arts education and a graduate diploma in educational administration. For 28 years, I worked at the Centre de services scolaire de l’Estuaire, where I held various positions, including teacher, pedagogical advisor, assistant principal, and principal of Polyvalente des Baies.
These experiences allowed me to develop strong expertise in school leadership, pedagogical support, and project management. I now continue this mission as a training advisor at Université du Québec à Rimouski (UQAR), at its Baie-Comeau campus. In this role, I actively contribute to the development of the university’s academic offerings and to the establishment of the new campus, ensuring that programs and services meet the realities and needs of the community.
In a volunteer capacity, I serve as President of the Musée de l’église Sainte-Amélie de Baie-Comeau, an artistic and heritage gem of the Côte-Nord region. I work to enhance the visibility of this unique site by strengthening its cultural and community mission, organizing inclusive activities, and building partnerships. My involvement includes fundraising, cultural mediation, and the creation of experiences that make this heritage accessible to the public.
Firmly convinced that education and culture are powerful drivers of transformation, I am committed to a human-centered approach rooted in my community. Working for and with my region is a great source of pride, and I devote all my energy to it.
Martin Roussy, Musée de la Gaspésie

I have worked as a cultural manager for more than 30 years in theatre, television, variety and radio, before joining the museum sector in 2019 as the 8th Executive Director of the Musée de la Gaspésie. At Radio Gaspésie, where I served as General Manager, the team grew from 12 to 16 full-time employees and revenues increased by 25%. The station received several awards, including Community Station of the Year in 2015 and the Social Economy Enterprise prize in 2017. I was personally honoured with the Prix Résonnance for my contribution to the community radio network.
In Montréal, I was the right-hand man of producer Guy Latraverse, with whom I produced television programs for the Francofolies de Montréal, the Grand Rire de Québec, various series and documentaries, as well as around thirty plays and major cultural events, including Montréal’s 350th anniversary celebrations. I headed Théâtre Il va sans dire from 1998 to 2003 alongside its founder and artistic director Dominic Champagne, creator of the Beatles LOVE show for Cirque du Soleil.
I hold a diploma in Arts and Media Technology (television) from Jonquière and began my career as assistant director, then director, at TVA Trois-Rivières, before pursuing management training at HEC Montréal and studies in politics and philosophy at Université de Montréal. I have served on several boards of directors and have mentored many professionals in radio, television and theatre.
5 Quebec Universities
Hamed Motaghi, UQO

Hamed Motaghi is an Associate Professor of Business Technology Management at the Université du Québec en Outaouais (UQO). He also serves as Managing Director of the International Entrepreneurship Knowledge Hub (IEKH) at McGill University and as Chair of the Business Technology Management Governing Council. He is an active founding member of the Centre for Media and Society at HEC Montréal. Professor Motaghi is a co-applicant researcher and member of the Centre interdisciplinaire de recherche et d’innovation en cybersécurité et société (CIRICS). He is also a co-applicant researcher with the Culture in the Regions Axis of the Chair in Creative Economy and Well-Being (CREAT), and a member of the Institut multidisciplinaire en cybersécurité et cyber-resilience (IMC²). Prior to joining UQO, he was a postdoctoral fellow at the Desautels Faculty of Management at McGill University.
He holds a PhD with distinction from a joint doctoral program administered by the Université du Québec à Montréal (UQAM), where his dissertation examined the relationship between creativity and information technology. He also earned a master’s degree from Université Paris-Dauphine and an engineering degree from Université Pierre et Marie Curie in Paris, France. In addition, he has held adjunct faculty positions at UQAM, TÉLUQ, the Royal Military College of Canada, McGill University, HEC Montréal, and Lawrence Technological University in Michigan, USA. In his academic career, Professor Motaghi has extensive hands-on experience in distance, hybrid, and on-campus education. He has designed and delivered courses in both English and French in Canada, the United States, and Malaysia, and has supervised MBA, MSc, and PhD students. His research interests focus on information systems management, innovation and creativity, creative and cultural industries, IT-driven transformation, disruptive technologies, and the role of technology in entrepreneurship and the internationalization of firms.
Valérie Yobé, École des Arts et Cultures (UQO)

Valérie Yobé, Ph.D., is a full professor at the School of Arts and Cultures (ÉdAC) at the University of Quebec in Outaouais (UQO). In 2014, she founded tribu grafik, a non-profit organization bringing together projects with social and cultural objectives. From 2016 to 2019, she was director of the School of Arts and Cultures (ÉdAC) at the University of Quebec in Outaouais. Her most recent research-creation projects focus on a series of residencies in elementary and secondary school settings, with the objective of implementing socially-oriented graphic design practice within arts education.
Since 2021, she has been a board member of the Social Design Platform. In 2022, she co-published the first book in a series, *Le kit graphique : graphisme citoyen à l’école primaire* (The Graphic Kit: Citizen Graphic Design in Elementary School). That same year, it received the Social Good Design Award in the education category from the Society of Graphic Designers of Canada (RGD). Since 2024, she has been a member of CREAT, the Research Chair in Creative Economy and Well-being – Culture in Regions axis, and since 2025, an associate member of CRISES, the Centre for Research on Social Innovation – Territories and Living Environments axis. In 2025, she published *Aborder la santé mentale autrement en milieu scolaire : coconstruire au-delà des clichés* (Approaching Mental Health Differently in Schools: Co-constructing Beyond Clichés), a collaborative research project in partnership with the Diament Chair, a strategic research chair at UQAM in design for digital mental health.
Frédéric Laurin, UQTR

Frédéric Laurin is Professor of Economics at Université du Québec à Trois-Rivières and a member of the Research Institute on SMEs (Institut de recherche sur les PME, INRPME). His research includes work on regional economic development, regional entrepreneurship, SME internationalisation and the distribution of wines and alcohols in Quebec.
As a researcher, he also worked with such institutions as Caisse de dépôts et de placements, Investissement-Québec and Canada Economic Development (DEC-CED). He is one of the founders of GROUPÉ –Mauricie-Rive-Sud, a group of business leaders of the Mauricie region that aims to encourage the region’s economic development.
Diane-Gabrielle Tremblay, Université Téluq

Diane-Gabrielle Tremblay, Ph.D., is a full professor at Téluq University (University of Quebec), holder of the Research Chair on Socio-Organizational Issues of the Knowledge Society (Téluq), and held a Canada Research Chair from 2002 to 2016. She is the director of ARUC on age and social times management. She has published hundreds of articles mainly based on research on work-family balance, work organization, telework, communities of practice, coworking, innovation, and labor market transformations.
She has been a visiting professor at many universities internationally, notably in France, Belgium, and Vietnam, and received the Fellow distinction, an honorary title from the Order of Chartered Human Resources Advisors (OCRHA) in 2015; she was appointed a member of the Cercle d’Excellence of the University of Quebec in 2021 and of the Royal Society of Canada in 2022. She has also published textbooks on innovation management, labor economics, sociology of work, work-family balance, and human resource management. She has published in various journals including: Personnel Review, International Journal of Human Resource Management, New Technology, Work and Employment, International Journal of Technology Management, Cities, Canadian Journal of Urban Research, Applied Research on Quality of Life, Review of Social Economy, Employees Responsibilities and Rights Journal, Social Indicators Research, Journal of Work Innovations, Canadian Journal of Communication, Canadian Journal of Regional Science. She is often invited to comment on current issues related to work, employment, and remote work in various media outlets, including CBC and Radio-Canada.
Jean-Charles Andrieu de Lévis, UQO

Jean-Charles Andrieu de Lévis is a professor of comics studies at the Université du Québec en Outaouais, within the École des Arts et Cultures. After completing a master’s thesis on abstract comics, he focused during his doctoral research on the stylistic evolution of comics in France and the United States throughout the 1960s and 1970s. Combining cultural and aesthetic approaches, his current work mainly examines contemporary comics in which artists explore new forms of expression.
Grants
FRQSC (Fonds de recherche du Québec – société et culture)
Attirer et retenir les talents en région pour favoriser l’entrepreneuriat innovant au Québec
PERSÉIS
Role : Principal researcher
Value : $380,627
Duration : 2023-2024 to 2025-2026
Chaire de recherche en économie créative et mieux-être (CREAT)
Role : Head of Culture in the regions Axis.
Value : $4,000,000 ($1,000,000/axe)
Duration : 2022-2023 to 2027-2028
Chaire de recherche France-Québec sur les enjeux contemporains de la liberté d’expression.
Role : Co-researcher for Création et censure Axis (Axis H: Mathilde Barraband, UQTR). Value: $2,000,000 ($500,000/axe). Duration: 2022-2023 to 2027-2028 (5 years).
Value : $2,000,000 ($500,000/axe)
Duration : 2022-2023 to 2027-202
SSHRC (Social Sciences and Humanities Research Council)
L’économie sociale au service des arts : le centre de service du Théâtre Aux Écuries
Partnerhip Engage Grants
Role : Principal researcher
Value : $24 997
Duration : 2025-2026
Relations entre les artistes issu·es de la diversité et les publics: une innovation sociale favorisant l’EDI
INSIGHT Development Grants
Role : Principal researcher
Value : $89 197
Duration : 2024-2026
Économie créative, mieux-être et territoire
CONNECTION Grants
Role : Principal researcher
Value : $24 972
Duration : 2024-2025
Accompagnement des entrepreneurs culturels sur la Côte-Nord du Québec : quelles ressources et quelles actions sont pertinentes
Partnerhip Engage Grants
Role : Co-researcher (Principal researcher Luc Foleu, UQAR)
Value : $24 971
Duration : 2024-2025
Rendre compte des impacts de la culture: les artistes des communautés francophones minoritaires et le paysage changeant de la reddition de compte dans le secteur culturel
Partnerhip Engage Grants
Role : Co-researcher
(Principal researcher Jonathan Paquette, UQO)
Value : $112 018
Duration : 2022-2025
OTHER
Programme de subvention institutionnelle – Journées d’étude lexicale: la culture en région
Role : Principal researcher
Value : $6 972
Duration : 2024 (1 year)
Programme de subvention institutionnelle – Équité, diversité et inclusion dans le secteur culturel: comment attirer des publics diversifiés?
Role : Principal researcher
Value : $7 000
Duration : 2023 (1 year)
Entreprises d’économie sociale: des nouvelles alliances recherche-pratique pour soutenir l’accompagnement à l’essor et l’innovation
Ministère de l’enseignement supérieur, Soutien aux initiatives avec les collectivités et les entreprises.
Role: Principal researcher
Value: $50 006
Duration: 2023-2024 (1 year)
Publications
Book chapter
Bérubé, J. (2025). Resilience in a time of crisis: A piece of the cultural governance puzzle. Dans R. Rentschler, W. Reid et C. C. Donelli (dir.), The Routledge Companion to Governance in the Arts World (p. 319–336). Routledge.
Bellemare, J., Bérubé, J. et Desrochers, C. (2025). Mobiliser le milieu gatinois autour de la culture comme levier de développement – Démarche de renouvellement de la politique culturelle de Gatineau. Dans J. Bérubé et J. Paquette (dir.), La culture en région. Réussites et défis à relever (p. 55–80). Montréal, QC : Éditions JFD.
Projects Culture in the regions
PERSÉIS – Attracting and Retaining Regional Talent to Foster Innovative Entrepreneurship in Quebec
Defining the Concept of Regional Culture
Nordic Museum Mission in Denmark
The Social Economy in Service of the Arts: The Service Centre of Théâtre Aux Écuries
News
Scientific Poster Competition on Culture in the Regions
New Publication with Routledge
Internship Report with the Musée de l’Église Sainte-Amélie
International Symposium on Social Design
Call for paper: Journal of cultural management and cultural policy
CREAT Research Chair at the ACFAS
Call for papers – Special Issue
Call for paper
Research notebook
HOMAGE AWARD presented to Michel Vallée
Conference webcast Registration
Interdisciplinary and interprofessional conference La société face aux vulnérabilités: réflexions et perspectives pour les disciplines de conception
EDIA directory of the CREAT Chair
Tribute Awards
Publication of the Cahier de recherche: Synthèse des Journées d’étude lexicales
Welcoming doctoral student Rafaela Goncalves Freitas
Call for contributions to the collective work “La culture en région : des exemples de réussites et des défis à relever ”
Call for Chapters | De Gruyter Handbook of creative industries
EVENTS
CREAT Conference, May 21-22, 2026
Study Days on the Concept of Culture in the Regions
Citizen Consultation Workshops – Journées de la culture
International Symposium on Social Design in Québec
Launch of “La culture en région: réussites et défis à relever” book
Invitation to “Symphonie arctique — L’art et l’IA au service de l’écorésilience”
Series of lunchtime conferences
PERSÉIS Symposium
CREAT Conference, November 4–6, 2024
Lexical Study Days
Acquiring Différemment
Musée-Connexion Symposium : Concepts and practices
65 years Bang Event
Annual Conference of Public Arts Funders
Summer School 2023 – Arts, culture and health
90th ACFAS Congress: Mapping, mediating and promoting creative activity in Quebec for the well-being of citizens
Latest Podcasts & Videos
Episode 1 – The CREAT Chairheaders
This episode features four interviews with the headers of the Research Chair in Creative Economy and Well-Being (CREAT). Learn more about their backgrounds, areas of interest, and research.
Reflections on Social Design
Produced in the wake of the symposium Beyond Social Innovation: Social Design?, this podcast extends the discussions by giving a voice to invited guests. It offers a broader perspective on reflections surrounding social design and its role in addressing contemporary social, cultural, and environmental challenges.
Enjoy listening!
Music & Immigration project
The Discoverability Axis supported the production of an outreach video related to the project Music & Immigration, an online cultural mapping initiative highlighting the musical practices of professional immigrant artists in Quebec.
The project is led by two CREAT members: Caroline Marcoux Gendron (UQAM), collaborator of the Discoverability Axis, and Guillaume Blum (ÉTS), Head of the Axis. It is part of ongoing research on the visibility and accessibility of cultural content.