Axis Description
For this Axis, the creative economy integrates artistic and cultural practices in the health field to improve physical, mental and social well-being. This approach explores various ways of improving individual and community quality of life. It engages in research to better understand how artistic practices influence health. This synergy between health and artists, researchers and communities enables us to design programs tailored to each individual’s needs. By working together, these players can create innovative solutions for promoting health through arts and culture.
The main objective of this axis is to promote, encourage and initiate research, training, and knowledge transfer initiatives to better understand the relationship between the arts, culture and health, and to facilitate deployment of the knowledge acquired in stakeholder circles, in order to find answers to society’s challenges and issues.
Head
Olivier BEAUCHET (M.D., Ph.D.)
1 Cégeps
Annie-Hélène Samson, Collège Dawson

Annie-Hélène Samson is a biology professor at Dawson College in Montreal, where she is committed to an interdisciplinary approach to teaching. After completing a master’s degree in neurophysiology at McGill University, she turned toward education, which led her to pursue a PhD in Education at the University of KwaZulu-Natal in South Africa. Her research focus revolved around the dynamics of professional development and innovative learning methods. An active member of Dawson’s Learning Communities initiative, she works to build bridges between disciplines, convinced that understanding living systems is grounded in an interdisciplinary approach enriched by human, cultural, and artistic experiences.
Guided by this perspective, she collaborates with the CREAT Chair, where she designs activities and projects that encourages students to explore the connections between science, art, health, and well-being. Annie-Hélène introduces students to the study of health and well-being from a holistic standpoint through immersive practices such as virtual reality and participatory research projects. She also encourages learners to reflect on how art, whether through images, narratives, sensory experiences, or multimedia creations, can become a powerful vehicle for understanding, care, and transformation.
Driven by a desire to contextualize scientific knowledge and foster curiosity, Annie-Hélène hopes to help shape a generation of individuals capable of thinking about health and well-being in creative, integrated, and engaged ways.
1 Practice Environments
Claudia Bilodeau, Théâtre du Nouveau Monde

Convinced of the boundless potential of theatre practice in fostering creativity, public speaking, and civic engagement, Claudia Bilodeau has been leading cultural mediation and socially engaged arts projects for over twenty years. She collaborates with teenagers and adults from diverse backgrounds, working notably in the fields of mental health, neurodiversity, and French-language integration.
Holding a Master’s degree from the École supérieure de théâtre at UQAM, she has served as Head of Theatre Mediation at Théâtre du Nouveau Monde since 2014.
5 Quebec Universities
Victoria Lupascu, Université de Montréal

Victoria Lupascu is an assistant professor of Comparative Literature and Asian Studies at University of Montréal. Her work explores how writers, directors and artists engage with and produce visual and medical narratives to unveil hidden histories of cultural, economic and social disposability. Her training focuses on 20th and 21st century Chinese, Romanian and Brazilian literature and film, medical humanities and visual culture, with additional interests in Francophone graphic narratives of postpartum depression and mental ill-health.
Anne-Marie Émond, Université de Montréal

Anne-Marie Émond is a Full Professor of Education at the Université de Montréal. She received her training in visual arts (studio practice) from the University of Ottawa and the Université du Québec à Montréal and holds a PhD in Art Education from Concordia University.
In recent years, she has developed expertise in museology, with a particular focus on museum education, closely linked to her artistic practice. Her research examines the reception of art and the development of creativity through aesthetic appreciation experiences with adult learners.
Jean-Michaël Lavoie, Université de Montréal

Since the age of 28, Jean-Michaël Lavoie enjoys an international career as a conductor. After his studies at the Schulich School of Music of McGill University, he is appointed assistant conductor to the Ensemble intercontemporain in Paris (2008-2010) and one of the resident conductors of the Los Angeles Philharmonic (2010). He deepens his musical training in Europe and United States with Pierre Boulez (Lucerne Festival Academy), Susanna Mälkki (Ensemble intercontemporain, LA PHIL) and Esa-Pekka Salonen (Orchestre de Paris).
For more than ten years, Jean-Michaël Lavoie guest conducts the most important orchestras in Europe, among them the BBC National Orchestra of Wales, Orchestre philharmonique de Radio France, WDR Sinfonieorchester Köln, SWR Sinfonieorchester Baden-Baden und Freiburg, Prague Radio Symphony Orchestra, Orchestre national de Bordeaux Aquitaine, Orquestra Sinfónica do Porto Casa da Música, NFM Filharmonia Wroclawska.
He made his opera debuts at Teatro alla Scala, Milan (2011), co-conducting the world premiere of Luca Francesconi’s Quartett, at Opéra de Lyon (2013) and Opéra national de Bordeaux (2014).
He was a regular guest to the specialized ensembles in contemporary music : Klangforum Wien, Ensemble Modern, Musikfabrik, Ensemble Resonanz et l’Ensemble de la Société de musique contemporaine du Québec.
Jean-Michaël Lavoie is Associate Professor at the Faculté de musique de l’Université de Montréal, where he supervises and teaches the professional cursus in contemporary music in the performance programs.
Since 2024-2025, Jean-Michaël Lavoie is Artistic and Music Director of the Nouvel Ensemble Moderne.
Myriam Boucher, Université de Montréal

Myriam Boucher is a sound and image composer and professor of digital music composition at the Université de Montréal (CA). Her work focuses on relational approaches to sound and image, and over the years she has developed a deep reflection on ecological relationships within her audiovisual performances, videomusic installations, electronic music and works for ensembles. Her research-creation integrates composition, improvisation, deep listening, sound ecology, site-specific creation, and immersive practices. She investigates mechanisms of perception in audiovisual works and multidisciplinary concerts, viewing art as a practice capable of transforming reality and generating alternative forms of sensory and social experience. Boucher’s commissions include the Orchestre Symphonique de Montréal (OSM), Ensemble Contemporain de Montréal (ECM+), Ars Nova, Nouvel Ensemble Moderne (NEM), Magnitude6, Collectif9, 5ilience and Architek Percussion.
As VJ, she performed with many artists/DJ such as Shackleton (UK), Mind Against (IT), POLE (GE), Ayesha (US), Automatisme (CA) and DJ Lag (ZA). Her work has been presented at many international events and places, including Mutek (CA, AE, ES, JP, MX), Kontakte (DE), Igloofest (CA), Rendez-vous du cinéma québécois (CA), Musée d’Art Moderne et Contemporain de Strasbourg (FR) and Akousma (CA). Her research is published by Routledge and Palgrave (UK).
Lucie Beaudry, UQAM

Lucie Beaudry teaches at the dance department of the Université du Québec à Montréal (UQAM) where she completed a master’s degree in dance and a specialized graduate degree in somatic education (Feldenkrais Method). She also holds a certificate in movement-based expressive arts therapy and education from the Tamalpa Institute in California, and an interdisciplinary doctorate in health and society (UQAM). As a researcher at the Centre for Interdisciplinary Research in Rehabilitation of Greater Montréal (CRIR), her main research activities focus on the development of movement-based interventions and programs for people with motor disorders, cerebral palsy, lower-limb amputation, stroke and cognitive decline, to name but a few ongoing projects with children and adults. Its interventions and programs also incorporate the use of new technologies and video, and are offered in person and online, in hospitals, community centers and at home. As part of her dance and somatic education practice, she also developed various movement-based initiatives for institutions, businesses and corporations. More broadly, her work focuses on the potential of dance and somatics for health, from an interdisciplinary and intersectoral perspective.
Grants
FRQSC
Chaire de recherche en économie créative et mieux-être (CREAT)
Role: Head of Arts and Health Axis.
Value: $4,000,000 ($1,000,000/axis).
Duration: 2022-2023 à 2027-2028 (5 years).
OTHER
Co-développement d’une expérience immersive et interactive du tableau numérisé « Les Nymphéas » de Claude Monet pour le bien-être personnel et le bien commun sociétal
Partenariat Université de Montréal
Role: Principal researcher.
Value: $107,000.
Duration: 2 years.
Publications
CNA (Non-refereed communication)
Beauchet, O. et Agile DSS. (2024, Octobre 16). L’IA au service de l’humain : Meilleures pratiques [Communication orale]. MTL Connecte – Intelligence artificielle et Culture & Créativité, Montréal, Qc, Canada. https://mtlconnecte.ca/mtl-connecte-2025-lintelligence-artificielle-au-service-du-bien-commun/
Beauchet, O. (2025, 17 mars). Mieux vivre demain : les arts et la santé [communication orale]. 2e symposium en santé publique autochtone, Montréal, Qc, Canada.
Galery, K, (2024, 6 novembre). McNicoll, de la toile à l’algorithme : L’art et l’IA à l’ère de l’immersion [table ronde]. Table ronde au Musée national des beaux-arts du Québec, Québec, QC, Canada.
Gagnon, C. (2024, 24-26 octobre). Navigating the future [communication orale]. RESEO 2024, Porto (Portugal). https://www.reseo.org/event/programme-reseo-2024/?lang=fr
Beauchet, O. (2023, 20-22 septembre) Effets d’ateliers peinture chez des patients hospitalisés en unité de soins aigus gériatriques [communication orale]. 12e Congrès International Francophone de Gérontologie et Gériatrie, Montréal, QC, Canada.
Beauchet, O., Gros, A. et Bethoux, F. (2023, 20-22 septembre). « L’art fait du bien » : du mythe à la réalité. [communication orale]. 12e Congrès International Francophone de Gérontologie et Gériatrie, Montréal. https://cifggmontreal2023.com
Beauchet, O. (2023, 26 juin). Art visuel et intelligence artificielle : Dr Jekyll ou Mr Hyde? [communication orale]. Conférences Transmission et « télétransmission » de l’art au bénéfice des patients : impact de l’avancée de la société, France. https://univ-cotedazur.fr/recherche-innovation/structures-de-recherche/academies-dexcellence/academie-dexcellence-homme-idees-et-milieux/lacademie-5-est-partenaire-des-conferences-art-et-telesante
Beauchet, O. (2023, 23 octobre). Les enjeux et défis du numérique dans la relation art et santé ; Culture hôpital [communication orale]. Strasbourg, France.
Projects Arts and Health
Characterizing emotional response profiles elicited by a digital artwork based on musicalized impressionist paintings
What Is Creative Economy?
An artistic and scientific project: Cellular Portraits by Laurence Graffensttaden
Arctic Symphony and AI
Benefits of dance, movement, theatre, and emotional expression on well-being
“L’écho des plantes”
Bringing together fundamental sciences, philosophies, cultures, and the arts to strengthen the human–plant relationship, reduce eco-anxiety, and foster eco-resilience and eco-responsibility
Climate Change and Inuit Art – “Silaup asitjivallianinga”
“Tasiujaq 93, an Arctic Symphony”
Music, Virtual Reality, and Mental Health
Co-editing of a book on museotherapy: “Le musée qui soigne: From Care to Cure – Museum Therapy”
Benefits of a three-month cycle of weekly virtual museum visits for community-dwelling older adults: Results from a randomized clinical trial
Museum Prescription
News
The evaluation report of the 2025 Summer School is now available
CREAT Research Chair at the ACFAS
Call for papers – Special Issue
Aspasia Karalis receives the Dean’s Recognition Award from the Université de Montréal Faculty of Medicine
Research notebook
HOMAGE AWARD presented to Michel Vallée
Conference webcast Registration
EDIA directory of the CREAT Chair
Tribute Awards
Call for Chapters | De Gruyter Handbook of creative industries
Summer School 2023 – Arts, Culture and Health
EVENTS
CREAT Conference, May 21-22, 2026
DON GIOVANNI IN DIALOGUE – STUDY DAYS
Presentation of Results – Museum Visit Program
“L’écho des plantes”: A lyrical and philosophical evening
From Virtual to Real: Digital Art in Service of the Human–Plant Relationship
92nd acfas conference – Colloque 607, écoémotion et recherche en économie créative : défis et enjeux
Call for Communications: (Re)voir le vivant. Explorations documentaires en recherche-création
Rethinking our connection to nature: crossroads between art, indigenous knowledge and philosophy
Invitation to “Symphonie arctique — L’art et l’IA au service de l’écorésilience”
CREAT members at the 3rd Annual Conference – Music and Health Research institute
Arts, Culture, Society and Health Summer School, 2025
Series of lunchtime conferences
CREAT Conference, November 4–6, 2024
Arts, Culture, Society and Health Summer School – 2024 Edition
Summer School 2023 – Arts, culture and health
90th ACFAS Congress: Mapping, mediating and promoting creative activity in Quebec for the well-being of citizens
Latest Podcasts & Videos
Episode 1 – The CREAT Chairheaders
This episode features four interviews with the headers of the Research Chair in Creative Economy and Well-Being (CREAT). Learn more about their backgrounds, areas of interest, and research.
Reflections on Social Design
Produced in the wake of the symposium Beyond Social Innovation: Social Design?, this podcast extends the discussions by giving a voice to invited guests. It offers a broader perspective on reflections surrounding social design and its role in addressing contemporary social, cultural, and environmental challenges.
Enjoy listening!
Music & Immigration project
The Discoverability Axis supported the production of an outreach video related to the project Music & Immigration, an online cultural mapping initiative highlighting the musical practices of professional immigrant artists in Quebec.
The project is led by two CREAT members: Caroline Marcoux Gendron (UQAM), collaborator of the Discoverability Axis, and Guillaume Blum (ÉTS), Head of the Axis. It is part of ongoing research on the visibility and accessibility of cultural content.