Axis Description
Discoverability is the characteristic that contributes to finding or accessing on-line content, particularly cultural content. It contributes to ensuring the existence of conditions that enable creation and its dissemination, thus helping to stimulate the creative economy. By analyzing the organizational, economic, social and cultural dynamics linked to discoverability, from different perspectives, the research carried out in this area aims to promote innovation, develop critical thinking, strengthen cultural vitality and enhance meaningful collective practices, particularly in Quebec.
The main objective of this axis is to contribute to understanding the dynamics surrounding discoverability, disseminate knowledge on the subject and propose research-based modes of action. All of this research conducted at the individual, collective and societal levels, concerning culture and, more broadly, “products” from the creative economy and ideas that enhance user well-being, particularly – but not exclusively – on digital platforms.
Head
Guillaume BLUM (Ph.D.)
1 Practice Environments
Sylvain Martet, Artenso

Sylvain Martet is Scientific Director at Artenso, an innovation and applied research centre specializing in art and social engagement. He contributes to all of the centre’s research activities, supporting the expansion of existing areas of expertise while also taking part in the development of projects and partnerships.
For nearly fifteen years, he has been involved in numerous research projects focusing on cultural mediation practices, the impact of digital technologies on cultural professions, cultural participation, and the circulation of music—particularly in digital contexts. He holds a PhD in sociology from Université du Québec à Montréal (UQAM) and is a co-researcher with the Observatory of Cultural Mediation (OMEC), the Partnership Study for Music Mediation (EPMM), and the Interuniversity Research Group on Research-Creation in Music and Society (RCMS).
Grants
FRQSC
Chaire IANF de recherche du Québec sur l’intelligence artificielle et le numérique francophones
Role : Co-researcher (Principal researchers : Jonathan Roberge and Destiny Tchéhouali)
Value : 1 496 460 $
Duration : 2024-2029
Attirer et retenir les talents en région pour favoriser l’entrepreneuriat innovant au Québec
PERSÉIS
Role: Collaborator (Principal researcher: Julie Bérubé, Université du Québec en Outaouais).
Value: $380,627.
Duration: 2023-2024 to 2025-2026 (3 years).
Noûs – l’intelligence collective au service de la pensée critique pour contrer la désinformation
Programme de recherche sur la désinformation au Québec
Role: Co-researcher (Principal researcher: Alexandre Coutant, Université du Québec à Montréal).
Value: $150,000.
Duration: 2023 to 2024.
Chaire de recherche en économie créative et mieux-être (CREAT)
Role: Head of Discoverability Axis.
Value: $4,000,000 ($1,000,000/axis).
Duration: 2022-2023 to 2027-2028 (5 years).
Réseau de recherche en économie sociale et solidaire
Role: Co-researcher (Principal researcher: C.-A. Guillotte (U de Sherbrooke), V. Michaud (UQAM), L. Audebrand (U Laval) and M.- L. Dioh (UQO).
Value: $4,000,000.
Duration: 2023 to 2028. (5 years)
La Musique québécoise : une histoire sociale, politique et technologique (1960’s à nos jours)
FRQSC – Dialogue
Role: Co-principal researcher (Principal researcher: Romuald Jamet, INRS).
Value: $39,611.
Duration: 2021 to 2024. (3 years)
SSHRC (Social Sciences and Humanities Research Council)
Recherche-création, créativité numérique et transformations sociales
CONNECTION, in partnership with Hexagram, Behaviour Chair and Milieux Institute
Role: Co-researcher (Principal Researcher, Laureline Chiapello, NAD-UQAC)
Value: $48 164
Duration: 2026 (1 year)
Colloque Au-delà de l’innovation sociale : le design social
CONNECTION Grant
Role: Co-researcher (Principal researcher: Valérie Yobé, UQO).
Value: $25,000.
Duration: 2025-2026
Développement d’une boîte à outils de design fiction dans le secteur de la communication scientifique
Engagement partenarial with Impakt Scientifik.
Role: Principal researcher.
Value: $39,000.
Duration: 2022-2024. (3 years)
L’écosystème musical québécois comme cycle de désintermédiation au prisme du streaming et de la crise sanitaire COVID-19. Une approche par la sociologie et le design
Développement Savoir.
Role: Principal co-researcher (Principal researcher: Romuald Jamet, INRS).
Value: $72,544.
Duration: 2021 to 2024. (3 years)
OTHERS
Analyse et synthèse des résultats de l’appel à manifestation d’intérêt sur les pratiques émergentes en design (contrat de recherche)
Bureau du design – Ville de Montréal with le groupe design et société and the CREAT Chair
Role: Co-researcher (Principal researcher: Philippe Gauthier, Université de Montréal).
Value: $14,050.
Duration: 2024
Recommandations algorithmiques et découvrabilité des contenus francophones sur les plateformes musicales.
MCCQ+MCF – Appel de projets pour la découvrabilité des contenus culturels francophones
Role: Co-researcher (Principal researcher: Romuald Jamet, INRS).
Value: $198,000.
Duration: 2023.
Publications
AUT (Others)
Blum., G, Tchéhouali, D., Jamet, R., Roberge, J. et Siary, S. (2024). Pour une politique de la découvrabilité. Mémoire déposé dans le cadre des consultations publiques du ministère de la Culture et des Communications du Québec. Bibliothèque de l’Assemblée nationale du Québec. https://www.bibliotheque.assnat.qc.ca/DepotNumerique_v2/AffichageFichier.aspx?idf=312703
Projects Discoverability
Algorithmic recommendations and discoverability of French-language content on music platforms
News
Reflections on Social Design – A Podcast
International Symposium on Social Design
EVENTS
CREAT Conference, May 21-22, 2026
International Symposium on Social Design in Québec
Study Day Design at the service of social innovation?
Latest Podcasts & Videos
“L’écho des Plantes” : An Ecological and Poetic Opera
Is it possible to create an opera with plants?
This episode takes you inside a groundbreaking artistic initiative.
Imagined in collaboration with teenagers, L’Écho des Plantss is a transdisciplinary opera that brings together living systems, the arts, and science in a dynamic dialogue.
Charlotte Gagnon (Manager of Social Action and Education at Opéra de Montréal / Co-founder and Co-Artistic & Executive Director of Productions Rigoletta) and Antoine Bellemare (multidisciplinary artist and postdoctoral researcher) take us behind the scenes of this collective creation, where emotions, plant signals, and words intertwine to shape a new way of listening to the world.
Music & Immigration project
The Discoverability Axis supported the production of an outreach video related to the project Music & Immigration, an online cultural mapping initiative highlighting the musical practices of professional immigrant artists in Quebec.
The project is led by two CREAT members: Caroline Marcoux Gendron (UQAM), collaborator of the Discoverability Axis, and Guillaume Blum (ÉTS), Head of the Axis. It is part of ongoing research on the visibility and accessibility of cultural content.
Reflections on Social Design
Produced in the wake of the symposium Beyond Social Innovation: Social Design?, this podcast extends the discussions by giving a voice to invited guests. It offers a broader perspective on reflections surrounding social design and its role in addressing contemporary social, cultural, and environmental challenges.
Enjoy listening!
The CREAT Chairheaders
This episode features four interviews with the headers of the Research Chair in Creative Economy and Well-Being (CREAT). Learn more about their backgrounds, areas of interest, and research.
Understanding Regional Dynamics
Cultural communities in the regions of Quebec face unique challenges, but also promising opportunities. Two members of CREAT, Valérie Yobé, Associate Professor at the School of Arts and Cultures (ÉdAC) at the Université du Québec en Outaouais (UQO), and Hamed Motaghi, Associate Professor in the Department of Administrative Sciences at the same institution, share their research on regional cultural dynamics and their impact on territorial development.